WELCOME TO EVOLUTION!

We started our journey in September 2012 under the name Keranza Professional, a brand that emerged with the goal of providing hair professionals with products that would bring satisfaction to their clients. Since then, we have produced 100% of the products we sell, thus tracing a successful path always in partnership with distributors and sellers throughout the country.
Our products are exclusively sold in beauty salons and through our own e-commerce platform. They are developed and made for hair professionals, who are key contributors to our success! These professionals, along with our employees, are the ones who contribute to the brand’s growth and help us to be a company focused on developing products that exceed their expectations, showing us that taking care of hair is much more than presenting a beautiful look, it also involves dealing with people's self-esteem.

OUR BRAND TRANSITION

The Keranza brand was created to promote well-being, boost self-esteem, encourage people, form partnerships and contribute to professional development in the beauty industry. Since its launch, we have experienced considerable growth, which has brought us some attention on social media, many followers and partners, and with all of that, the opportunity to improve and expand our work even further. However, this growth has resulted in some conflicts with brands that had similar trademark names, which has led us to reflect on the concepts and ideals in our visual identity and our name.

Therefore, we have changed!
And to elevate Keranza Profissional even further, we have created a new brand: GRANKÉRA PROFISSIONAL, a concept that represents growth, transition, and evolution, a new positioning of the brand in the beauty market. We are entering a new era. A time to be reborn, evolve, to face everything head-on and show ourselves to the world. We are increasingly connected with our clients and partners who are always engaged in elevating our brand and our work without losing our essence.