Several factors may interfere with hair health, such as excessive chemical procedures (coloring, progressive straightening, relaxing), lack of vitamins, anemia, hormonal changes, excessive alcohol consumption, smoking and scalp issues like seborrhea and dandruff. What few people know is that hair health is directly related to emotional well-being....

Hair detox goes far beyond cleansing; this technique stimulates hair growth, promotes oxygenation and provides a deep cleansing of the hair and scalp.

According to Kantar, a global leader in data, insights and consulting, the beauty sector was one of the most transformed during social isolation in Brazil and around the world. In Brazil, 58% of people pay for some hair treatment at least every two months, which represents 61 million individuals compared to the global average of 40%.